Undergraduate Courses (BBA)

The School of Business and Economics under ADAMAS University offers Bachelors Degree in Business Administration. The curriculum of the BBA Programme has been innovatively designed and is constantly updated to meet the changing requirements of the industry. The course tends to maintain consistent improvement in its academic, research and placement performance over the last few years. The syllabus strives to strike a balance between professional knowledge and personal skills. The current curriculum enables over-all development of budding managers, to meet the expectations of the corporate world. The curriculum is taught by distinguished faculty combining academic excellence and real world experience with dedication and commitment.

  1. Introduction to the course

Digital marketing has become a predominant component of many marketing mixes in recent years. And, now it is critical that multiple marketing channels and disciplines are leveraged together in order to remain relevant to the always on, always connected customer lifecycle. Digital marketing itself is a broad term that covers a huge scope of work. Firms assign digital marketing companies the task of increasing sales and revenue through consistent online efforts. Each and every ad campaign that is run by a company should be in accordance with business goals. It’s a good idea to translate any business goals into Digital Marketing objectives. Keeping in mind of above prospects School of Business and Economics has introduced Bachelor in Business Administration in Digital Marketing.  

  1. What are the learning outcomes?

On successful completion of this programme, the learner will be able to:

  • Explain the role and importance of digital marketing in a rapidly changing business landscape
  • Discuss the key elements of a digital marketing strategy
  • Illustrate how the effectiveness of a digital marketing campaign can be measured
  • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs 
  1. Subjects covered: Digital Business Strategy, Data Mining and Business Intelligence, Customer Relationship Management in Digital Age, Digital Marketing, E-Commerce & M Commerce Marketing, Sales and Distribution in Digital age, Social Media Marketing, Cyber Security and Cyber Law, Computerized taxation system etc. 
  1. Internships/Project work

The students must also undertake Summer Internship Training/Project at the end of 2nd Year for a period of 6-8 weeks, during the months of May, June & July. During the internship the students are required to learn about the realities of work environment. They are required to submit a training report for evaluation/assessment. Successful completion of the internship shall facilitate the students to be rated for 2 credits.

  1. Placement & Career Opportunities

Digital Marketing has gained huge popularity in the recent years. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing. This fast expanding area offers a vast scope for graduates with the proper skills. Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers 
  1. Eligibility

50% overall marks in 10+2 stage and AUAT qualification

 7.Specializations: 

BBA in Digital Marketing Course is emphasizing on Digital Marketing, E-Commerce & M- Commerce Marketing, Services Marketing, Social Media Marketing, IMC, Cyber Security and Cyber Law 

 8.Lab Infrastructure (if applicable): 

School of Business and Economics has well equipped LAN, WAN and Internet Connected 45 Computers which will provide hands on Practical knowledge

 9.Internships/Project work 

The students must also undertake Summer Internship Training/Project at the end of 2nd Year for a period of 6-8 weeks, during the months of May, June & July. During the internship the students are required to learn about the realities of work environment. They are required to submit a training report for evaluation/assessment.

The students must undertake a Dissertation/ Live Project during the Semester VI. Unlike internship, the dissertation project work must be conducted on a topic chosen from the elective area of specialization in which the student wants to build his/her career. The student is also required to submit a detailed report to the school/university and present the work to the faculty panel for evaluation/assessment.

10.Placement & Career Opportunities / Research Opportunities

Previous placement record if any. The role of CDC.

11.Eligibility

For admission in BBA (Digital Marketing) three years degree course candidates must have 50% marks in 10+2 Standard

1.Introduction to the course

Indian entrepreneurship and family managed business scenario is changing phenomenally. There is amalgamation of synergy between talents, financial support, proactive government policies and eco-system have resulted a favourable environment for entrepreneurship to germinate. It’s the right time for start-ups, because government has gone an extra mile to facilitate administratively by relaxing various norms, networking and incubation support, financial support, long term tax holidays, thus enabling young entrepreneurs to take-up new ventures, and multiply job opportunities and create wealth, as job provider rather than job seekers. Amidst such encouraging entrepreneurial eco-systems and government support, gaining knowledge on entrepreneurial practices, getting familiar with the systems and frameworks, promotes creative thinking among potential young entrepreneurs.

The Bachelor of Business Administration in Entrepreneurship and Family Business (BBA-Entrepreneurship and Family Business) is a 3 years undergraduate programme offered by the School of Management (SOM), Adamas University. The course focuses on the requirements of the Entrepreneurship development and Family Business growth, apart from introducing the students to the general management subjects, which covers subjects related to this program. Thus, this program is designed to prepare young entrepreneurs and family managed enterprises, who will embrace entrepreneurship as a career and grow family managed businesses without any inhibition.

2.What are the learning outcomes?

• To expose the students of Bachelor of Business Administration to appreciate and understand the concepts and fundamentals of Entrepreneurship and Family Business
• To make them understand the process of business idea generation and converting the idea into a business model.
• To understand the role of government agencies that renders support in terms of policies, assistances etc. for creation, sustenance and growth of the enterprises by start-up entrepreneurs
• To know various financial sources available for funding to start-up business, including major assistance provided by central and state government agencies through incubation, financial and promotional supports.

• Building a lasting Family Business and understanding the Dynamics of Family Business

3.Subjects covered:

i) Entrepreneurship Theory and Practice
ii) Entrepreneurial Finance
iii) Internships in Start-up firms (two max)

Electives: (Subject to minimum no of students per course)

iv) Launching and Managing an Enterprise
v) Strategic Management for Intellectual Property Rights
vi) Doing Business with Govt and Public Sector
vii) Project Management
viii) Business Simulation
ix) Designing and Configuring Business Model
x) Dynamics of Family Business

4.Specializations:

i) Entrepreneurship and Family Business

5.Lab Infrastructure (if applicable):

• Incubation Support to be provided to interested students

6.Internships/Project work

• At the end of the 1st year, students will go for 6-8 weeks industry internship at start-up firms or family managed business and are required to submit a report for evaluation and presentation.
• In the second year, students will go for another 6-8 weeks internship to a different start-up firms or family managed business in different industry and submit report for evaluation and presentation to a panel of Faculty.
• During these two internship projects, students will learn how to set up a start-up venture and grow in the competitive market.
• Students, who will do internship in family managed business will learn dynamics of family business and learn how to introduce professional management approach for further growth.

7.Placement & Career Opportunities / Research Opportunities

Students ae expected to either start-up their own venture or join family managed business.

8.Eligibility

50% overall marks in 10+2 stage and AUAT qualification

  1. Introduction to the course 

The School of Business and Economics under ADAMAS University offers Bachelors Degree in Business Administration. The curriculum of the BBA Programme has been innovatively designed and is constantly updated to meet the changing requirements of the industry. The course tends to maintain consistent improvement in its academic, research and placement performance over the last few years. The syllabus strives to strike a balance between professional knowledge and personal skills. The current curriculum enables over-all development of budding managers, to meet the expectations of the corporate world. The curriculum is taught by distinguished faculty combining academic excellence and real world experience with dedication and commitment.

During the course, the students are encouraged to get hands-on experience in the corporate world through internship projects with reputed organizations. This will help to amalgamate theoretical knowledge with practical experience.  They also undertake projects in the local industries or dealing with local problems. These projects enable them to understand the relevance of working in a group and realize the finer aspects of teamwork such that they can establish themselves in the dynamic corporate world of the day.

 

Program Aims:

The program aims to enable graduated to understand the challenges of Business across all sectors in different functional areas of management. The program is amalgamation of academic rigor and practical exposures. There is a careful balance of teaching and learning, individual and group work, case study analysis and class based discussion, problem solving and decision making abilities, conceptual and analytical discussion, and above all regular seminars by external industry experts and academia. 

 

  1. What are the learning outcomes?
  • Graduates will understand effective leadership techniques,
  • Develop decision making skills
  • Demonstrate problem solving skills
  • Use application of technology in Business
  • Demonstrate a critical awareness of current issues in business
  • Demonstrate business intelligence system
  • Ethical Decision maker 

 

  1. Subjects covered:

Business Statistics, Business Economics, Management Information system, Marketing, Human Resource Management, Digital Marketing, Finance and entrepreneurship.

 

  1. Specializations: 

Marketing and digital marketing, human resource management, Finance 

 

  1. Internships/Project work 

Two month summer internship and one dissertation (research work).

 

  1. Placement & Career Opportunities / Research Opportunities

Opportunities in top MNC and National companies like ICICI Bank, Byju’s, Adtya Birla Life, and also provide guidance for higher studies 

 

  1. Eligibility

10+2 with 55% marks in any stream like science, arts, commerce or equivalent degree.

1.Introduction to the course

The Bachelor of Business Administration in Logistics and Supply Chain Management (BBA-Logistics and Supply Chain) is a 3 years undergraduate programme. The course focuses on the requirements of the Logistics and Supply Chain industry and apart from introducing the students to the general management subjects, covers subjects related to this field.

India is poised to see a rapid growth in the area of logistics an supply chain, especially as it integrates with the global supply chains. There is dearth of skilled and knowledgeable professionals in this area.

2.What are the learning outcomes?

• To expose the students to the concepts and fundamentals of Logistics and Supply Chain Management
• To train them on the processes of implementation, control, and planning of the flow of the products from the point of supply to the point of consumption
• To prepare them for taking up various roles in the industry through prolonged hands-on experience

3.Subjects covered:

During the first year of study, the students are introduced to the concepts of Economics, Law, Accounting, Mathematics and Communicative English, among others. The various areas of management such as Organisation Behaviour, Human Resource Management, Marketing, Finance, Management Information’s Systems and Production and Operations Management are covered from the first year itself and continue into the second year of study. During this period they are also taught the specialised courses in Logistics and Supply Chain Management, such as Logistics Management and Operations, Warehousing Management, Linear Shipping, Global Trade operations, among others.

4.Internships/Project work

At the end of the 1st year students are sent for 15-20 days industry internship and are required submit the report at the end of 3rd semester. In the final year, the students shall proceed for On the Job Trainings (OJT) of 22 to 24 weeks duration in two tranches and assessed accordingly. They will also attend a Workshop on E views and complete two sets of Mini and Major Projects during this period.

5.Placement & Career Opportunities / Research Opportunities

India is poised to see a rapid growth in the area of logistics an supply chain, especially as it integrates with the global supply chains. There is dearth of skilled and knowledgeable professionals in this area. Common career options are Supply Chain Manager, Logistics Analyst, Logistics Manager etc. The major recruiters are, Shipping Companies, Air, Rail and Road Transportation firms, Ports and Harbours, Consultants, Supply Chain departments of MNCs and Business Houses, Import-Export Firms and Logistics Companies.

6.Eligibility

50% overall marks in 10+2 stage and AUAT qualification

BBA in Digital Marketing
  1. Introduction to the course

Digital marketing has become a predominant component of many marketing mixes in recent years. And, now it is critical that multiple marketing channels and disciplines are leveraged together in order to remain relevant to the always on, always connected customer lifecycle. Digital marketing itself is a broad term that covers a huge scope of work. Firms assign digital marketing companies the task of increasing sales and revenue through consistent online efforts. Each and every ad campaign that is run by a company should be in accordance with business goals. It’s a good idea to translate any business goals into Digital Marketing objectives. Keeping in mind of above prospects School of Business and Economics has introduced Bachelor in Business Administration in Digital Marketing.  

  1. What are the learning outcomes?

On successful completion of this programme, the learner will be able to:

  • Explain the role and importance of digital marketing in a rapidly changing business landscape
  • Discuss the key elements of a digital marketing strategy
  • Illustrate how the effectiveness of a digital marketing campaign can be measured
  • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs 
  1. Subjects covered: Digital Business Strategy, Data Mining and Business Intelligence, Customer Relationship Management in Digital Age, Digital Marketing, E-Commerce & M Commerce Marketing, Sales and Distribution in Digital age, Social Media Marketing, Cyber Security and Cyber Law, Computerized taxation system etc. 
  1. Internships/Project work

The students must also undertake Summer Internship Training/Project at the end of 2nd Year for a period of 6-8 weeks, during the months of May, June & July. During the internship the students are required to learn about the realities of work environment. They are required to submit a training report for evaluation/assessment. Successful completion of the internship shall facilitate the students to be rated for 2 credits.

  1. Placement & Career Opportunities

Digital Marketing has gained huge popularity in the recent years. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing. This fast expanding area offers a vast scope for graduates with the proper skills. Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers 
  1. Eligibility

50% overall marks in 10+2 stage and AUAT qualification

 7.Specializations: 

BBA in Digital Marketing Course is emphasizing on Digital Marketing, E-Commerce & M- Commerce Marketing, Services Marketing, Social Media Marketing, IMC, Cyber Security and Cyber Law 

 8.Lab Infrastructure (if applicable): 

School of Business and Economics has well equipped LAN, WAN and Internet Connected 45 Computers which will provide hands on Practical knowledge

 9.Internships/Project work 

The students must also undertake Summer Internship Training/Project at the end of 2nd Year for a period of 6-8 weeks, during the months of May, June & July. During the internship the students are required to learn about the realities of work environment. They are required to submit a training report for evaluation/assessment.

The students must undertake a Dissertation/ Live Project during the Semester VI. Unlike internship, the dissertation project work must be conducted on a topic chosen from the elective area of specialization in which the student wants to build his/her career. The student is also required to submit a detailed report to the school/university and present the work to the faculty panel for evaluation/assessment.

10.Placement & Career Opportunities / Research Opportunities

Previous placement record if any. The role of CDC.

11.Eligibility

For admission in BBA (Digital Marketing) three years degree course candidates must have 50% marks in 10+2 Standard

BBA (Entrepreneurship and Family Business)

1.Introduction to the course

Indian entrepreneurship and family managed business scenario is changing phenomenally. There is amalgamation of synergy between talents, financial support, proactive government policies and eco-system have resulted a favourable environment for entrepreneurship to germinate. It’s the right time for start-ups, because government has gone an extra mile to facilitate administratively by relaxing various norms, networking and incubation support, financial support, long term tax holidays, thus enabling young entrepreneurs to take-up new ventures, and multiply job opportunities and create wealth, as job provider rather than job seekers. Amidst such encouraging entrepreneurial eco-systems and government support, gaining knowledge on entrepreneurial practices, getting familiar with the systems and frameworks, promotes creative thinking among potential young entrepreneurs.

The Bachelor of Business Administration in Entrepreneurship and Family Business (BBA-Entrepreneurship and Family Business) is a 3 years undergraduate programme offered by the School of Management (SOM), Adamas University. The course focuses on the requirements of the Entrepreneurship development and Family Business growth, apart from introducing the students to the general management subjects, which covers subjects related to this program. Thus, this program is designed to prepare young entrepreneurs and family managed enterprises, who will embrace entrepreneurship as a career and grow family managed businesses without any inhibition.

2.What are the learning outcomes?

• To expose the students of Bachelor of Business Administration to appreciate and understand the concepts and fundamentals of Entrepreneurship and Family Business
• To make them understand the process of business idea generation and converting the idea into a business model.
• To understand the role of government agencies that renders support in terms of policies, assistances etc. for creation, sustenance and growth of the enterprises by start-up entrepreneurs
• To know various financial sources available for funding to start-up business, including major assistance provided by central and state government agencies through incubation, financial and promotional supports.

• Building a lasting Family Business and understanding the Dynamics of Family Business

3.Subjects covered:

i) Entrepreneurship Theory and Practice
ii) Entrepreneurial Finance
iii) Internships in Start-up firms (two max)

Electives: (Subject to minimum no of students per course)

iv) Launching and Managing an Enterprise
v) Strategic Management for Intellectual Property Rights
vi) Doing Business with Govt and Public Sector
vii) Project Management
viii) Business Simulation
ix) Designing and Configuring Business Model
x) Dynamics of Family Business

4.Specializations:

i) Entrepreneurship and Family Business

5.Lab Infrastructure (if applicable):

• Incubation Support to be provided to interested students

6.Internships/Project work

• At the end of the 1st year, students will go for 6-8 weeks industry internship at start-up firms or family managed business and are required to submit a report for evaluation and presentation.
• In the second year, students will go for another 6-8 weeks internship to a different start-up firms or family managed business in different industry and submit report for evaluation and presentation to a panel of Faculty.
• During these two internship projects, students will learn how to set up a start-up venture and grow in the competitive market.
• Students, who will do internship in family managed business will learn dynamics of family business and learn how to introduce professional management approach for further growth.

7.Placement & Career Opportunities / Research Opportunities

Students ae expected to either start-up their own venture or join family managed business.

8.Eligibility

50% overall marks in 10+2 stage and AUAT qualification

BBA (Hons.)
  1. Introduction to the course 

The School of Business and Economics under ADAMAS University offers Bachelors Degree in Business Administration. The curriculum of the BBA Programme has been innovatively designed and is constantly updated to meet the changing requirements of the industry. The course tends to maintain consistent improvement in its academic, research and placement performance over the last few years. The syllabus strives to strike a balance between professional knowledge and personal skills. The current curriculum enables over-all development of budding managers, to meet the expectations of the corporate world. The curriculum is taught by distinguished faculty combining academic excellence and real world experience with dedication and commitment.

During the course, the students are encouraged to get hands-on experience in the corporate world through internship projects with reputed organizations. This will help to amalgamate theoretical knowledge with practical experience.  They also undertake projects in the local industries or dealing with local problems. These projects enable them to understand the relevance of working in a group and realize the finer aspects of teamwork such that they can establish themselves in the dynamic corporate world of the day.

 

Program Aims:

The program aims to enable graduated to understand the challenges of Business across all sectors in different functional areas of management. The program is amalgamation of academic rigor and practical exposures. There is a careful balance of teaching and learning, individual and group work, case study analysis and class based discussion, problem solving and decision making abilities, conceptual and analytical discussion, and above all regular seminars by external industry experts and academia. 

 

  1. What are the learning outcomes?
  • Graduates will understand effective leadership techniques,
  • Develop decision making skills
  • Demonstrate problem solving skills
  • Use application of technology in Business
  • Demonstrate a critical awareness of current issues in business
  • Demonstrate business intelligence system
  • Ethical Decision maker 

 

  1. Subjects covered:

Business Statistics, Business Economics, Management Information system, Marketing, Human Resource Management, Digital Marketing, Finance and entrepreneurship.

 

  1. Specializations: 

Marketing and digital marketing, human resource management, Finance 

 

  1. Internships/Project work 

Two month summer internship and one dissertation (research work).

 

  1. Placement & Career Opportunities / Research Opportunities

Opportunities in top MNC and National companies like ICICI Bank, Byju’s, Adtya Birla Life, and also provide guidance for higher studies 

 

  1. Eligibility

10+2 with 55% marks in any stream like science, arts, commerce or equivalent degree.

BBA-Logistics & Supply Chain

1.Introduction to the course

The Bachelor of Business Administration in Logistics and Supply Chain Management (BBA-Logistics and Supply Chain) is a 3 years undergraduate programme. The course focuses on the requirements of the Logistics and Supply Chain industry and apart from introducing the students to the general management subjects, covers subjects related to this field.

India is poised to see a rapid growth in the area of logistics an supply chain, especially as it integrates with the global supply chains. There is dearth of skilled and knowledgeable professionals in this area.

2.What are the learning outcomes?

• To expose the students to the concepts and fundamentals of Logistics and Supply Chain Management
• To train them on the processes of implementation, control, and planning of the flow of the products from the point of supply to the point of consumption
• To prepare them for taking up various roles in the industry through prolonged hands-on experience

3.Subjects covered:

During the first year of study, the students are introduced to the concepts of Economics, Law, Accounting, Mathematics and Communicative English, among others. The various areas of management such as Organisation Behaviour, Human Resource Management, Marketing, Finance, Management Information’s Systems and Production and Operations Management are covered from the first year itself and continue into the second year of study. During this period they are also taught the specialised courses in Logistics and Supply Chain Management, such as Logistics Management and Operations, Warehousing Management, Linear Shipping, Global Trade operations, among others.

4.Internships/Project work

At the end of the 1st year students are sent for 15-20 days industry internship and are required submit the report at the end of 3rd semester. In the final year, the students shall proceed for On the Job Trainings (OJT) of 22 to 24 weeks duration in two tranches and assessed accordingly. They will also attend a Workshop on E views and complete two sets of Mini and Major Projects during this period.

5.Placement & Career Opportunities / Research Opportunities

India is poised to see a rapid growth in the area of logistics an supply chain, especially as it integrates with the global supply chains. There is dearth of skilled and knowledgeable professionals in this area. Common career options are Supply Chain Manager, Logistics Analyst, Logistics Manager etc. The major recruiters are, Shipping Companies, Air, Rail and Road Transportation firms, Ports and Harbours, Consultants, Supply Chain departments of MNCs and Business Houses, Import-Export Firms and Logistics Companies.

6.Eligibility

50% overall marks in 10+2 stage and AUAT qualification