Dr. Nilanjan Ray is from Kolkata, India and presently associated as an Associate Professor of Marketing Management in Adamas University in School of Management, West Bengal, India. Dr Ray has obtained certified Accredited Management Teacher Award from All India Management Association, New Delhi, India. He has obtained his PhD(Mkt); M.Com (Mkt); MBA (Mkt), STC FMRM (IIT-Kgp). He has 10 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project. Dr. Ray has contributed over 60 research papers in reputed National and International Referred, Peer Reviewed Journals, Proceedings and 8 Edited Research Hand Books from Springer, IGI-Global USA and Apple Academic Publisher CRC Press (A Taylor & Francis Group), USA. He has also associated himself as a reviewer of Tourism Management Elsevier, Journal of Service Marketing Emerald Group Publishing Limited, Journal of Business and Economics, Research Journal of Business and Management Accounting and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia, Fellow Member of Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA.

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